WELCOME TO MY PORTFOLIO WEBSITE
Nice to
meet you
Let me introduce myself: my name is Ainhoa Ruiz de Vergara Murua, but since you are taking the time to visit this, my personal page, from now on you can call me Jai. I am a Creative Jr. Art Director.
I graduated in Advertising and Public Relations, and since I finished my studies I have been working in different areas. For example, I have been working as a Public Relations Assistant in a Luxury Hotel, and I also have been working as a Graphic Designer in an Internal Communications Agency.
As you can see, I am quite a versatile person! Besides, I love challenging myself so I can learn something new every day.
If you would like to know a little bit more about me, you can download my CV for more information here.
Hi! It's me, Jai.
content MANAGER & ART DIRECTOR
LET ME SHOW YOU A
LITTLE BIT OF MY WORK
ENJOY!
WallapopXMaríaEscoté
E V E N T
Wallapop is a well-known second-hand sales platform in Spain. They wanted us to create a campaign that could make our costumers think about the products they consume, and how they could be giving them a second life instead of throwing them away.
Long story short, this event was created. We decided to work with one of the most famous Spanish designers, María Escoté, who was in love with the idea and the message we wanted to share with the community.
We also worked with producers I TOLD YOU, and the photographer Assiah Alcazar.
The event was a complete success, and the brand made a huge impact!
For the first time, second-hand clothes were on a runaway, making everyone think about the consuming habits we have nowadays.
WALLAPOPXMARIAESCOTÉ VIDEOCASE
Pride 2019 w/ Wallapop
G R A P H I C D E S I G N
I have already talked about Wallapop, so let's get into the idea directly. It all started when we had to make all the monthly social media posts. Well, one of them caught the eye of the client, so they wanted to make something BIG, and this was the result:
Plata en el Festival Inspirational 2020 en la categoría Compromiso Social Categoría Planet
Plata en el Festival Inspirational 2020 en la categoría Estrategia de Influencia
Anuario CdeC 2020 Experiencia en eventos y patrocinio
Plata en el Festival ADCE Awards 2020 en la categoría de Brand Experience
This was a nod to the expression "coming out of the closet", turning the metaphor into a double-meaning pun.
This way it could also refer to the clothes than you don't use, and the chance of giving them a second life rather than keeping them in your closet.
Also, the canvas was a finalist on the
JCDecaux Creative Outdoor Advertising Festival
Royal Bliss Mixers
P R O D U C T P H O T O
Royal Bliss is a mixer product created by the Coca-Cola Company. The client asked us to make a graphic representation of different recipes.
Our process consisted of, in the first place, creating a color palette for each and every one of the recipes, based on the ingredients. Secondly, we provided some sketches for the producers and the photographer who were going to take the photos and the videos. Finally, a list was made with all the different elements that were going to be used in the photo shoot, and also the ones that were going to be needed by the home economist.
After the shooting, we were in charge of making all the graphics that were going to be used in the photographs of the recipes.
After all that work, this was the final result:
Social Media Content
S O C I A L M E D I A C O N T E N T C R E A T O R
We all love creating amazing events, photoshoots, and experiences, but we can't forget the daily work and the content that we have to create and think of every day.
I leave you here a summary of some of the social media content that I created monthly for some of the brands that I worked with.
If you have reached this far, you may want to know more, so you can...